PORTFOLIO

Vera Strada Trading F.Z.E finds its roots in 2008, when two young Lebanese Partners, Mr. Riad Awaida and Mr. Shadi Halabi, planned and decided to establish a consultancy specialist business concerned in franchising and developing investments in the Middle East. The latter was in collaboration with a Sister Company «Centaro & Associati» based in Italy, which together created a bridge to define the connection between the Middle East Region and Europe. The presence of a big rich net of collaborators in various countries, allows Vera Strada to act as a station for franchisors and investors (Individuals and companies), as far as the Middle East development of their network is concerned. From its first participation in the International Franchising Exhibition held in the United Arab Emirates, which was the first station for the company to build a great start between all the variety of companies existing, Vera Strada soon entered into new sectors of activity to respond to the needs of the franchising field, arising from the development of the well-known country. Today, Vera Strada Trading F.Z.E is one of the most successful expert companies in the Middle East, exploring its activities and business sectors across The Middle East, GCC, and Africa.
 

VISION & MISSION

Vision:

Building a bridge between Europe and the Middle East was a great idea to a continuous success, and a station to represent the franchising world into the Middle East Region, which was a creative plan to explore the investors needs into a real development business. Vera Strada’s vision is to be one of the biggest leading global business franchising companies in the Middle East and the world, by best choice management, distribution and spread through the right channel. The company aims to pursuing best business practice standards, systems and processes by finding the perfect investors for the perfect investments, as well as by improving and broadening variety of specialized services and offers!

Mission:

The main purpose of Vera Strada in the franchising field, is helping franchisors to plan and draft their projects into reality guaranteeing positive results in one hand by selecting the most suitable franchising formula. Also, Vera Strada aims to develop them by providing highly qualified services in the Arab Businesses and markets, support companies in identification, and develop creation in planning and organization through the best distribution channel to achieving their objectives.
 

CORPORATE CULTURE

Vera Strada is one of the growing business companies that has taken its own way in a short period of time to be specialized in franchising fashion development, beauty, and food fields. The latter was accomplished by an Italian inspiration and collaboration of «Centaro & Associati», a consultancy company in Italy set up to support businesses in developing their projects. This friendly corporation communication has successfully built a powerful bridge to introduce the Middle East & Europe Markets to one another with the gracious qualified supervisions and trustful plans. «Centaro & Associati» is a sister company of Vera Strada based in Napoli-Italy. It is managed by Italian partners, Dr. Bruno Michelutti, who has consolidated his experience of foreign markets in thirteen years of activity in Alitalia and in twenty years in CIS with important tasks of management, and Mr. Rafael Centaro, who is among the leading national franchisees. This duet partnership from different cultures, environments and markets has successfully earned the satisfaction of both companies in first place, the Italian industries and franchisees in the second, and the Middle Eastern investors in the third place.

GROUP STRUCTURE

FRANCHISING DESK & OBJECTIVES

An information system at the service of aspiring franchisees, who are supplied with the tools necessary for analysis and evaluation. They can decide whether franchising is a system they are really interested in or not. If so, they can select a franchising formula best suited to their needs.

- Spread accurate information about the franchising formula
- Offer the opportunity of revitalizing companies undergoing crisis
- Supply a business alternative to those approaching the world of work

BUSINESS EXPLORER

Vera Strada presents a full service commercial fashion consultancy in opening shops, outlets, and offices specialized in welcoming interested dealers and investors in the Italian Market to promote their business in the Middle East Region, GCC, and Africa.
 
- Market Research
- Examination Plan
- Selection of Brands and Firms
- Contract Negotiations
- Operational Phases
 
It offers clients a list of unique services which allow the retailers, investors, and dealers to get a clear helpful assistance in a professional market research and examination plan, selection of brands not yet in the region, assistance in identifying the best opportunities in the Middle East and Arab market depending on the client profile fitting.
Also, it works with the clients through the delicate phase of contract negotiations. It ensures that the agreement is well defined, secure the best possible terms and conditions for the client, and assists them during all operational phases.

 

Spotlights

Through a very short period of time and comparing it to other growing and existing companies in the franchising world, Vera Strada Trading F.Z.E, with ambition and trust, has successfully entered the Europe Market by a pre-organized and planned strategic to developing franchising networks between Italy and Middle East region through its potential experience and skills in the fields of fashion, apparel, beauty, accessories, food, and beverage.

Besides, after great deals between Vera Strada and many different Italian companies and industries, who welcomed the idea of an Arab Franchising Company to represent them into Arab Market with the joint venture and collaboration of «Centaro & Associati» the sister company of Vera Strada, the mission has started! Since then, Vera Strada has successfully entered the Middle East Region, GCC, and Africa with a variety of mid-high end Italian brands and closed great deals and launchings of different shops and outlets in Saudi Arabia, Lebanon, Ghana, etc..

Strategic consultancy and operational services

For Franchisors:


- Analysis and updating of the franchising formula (Market the concept)
- Analysis and reassessment of the operational handbook
- Communication tools of the franchising system
- Geographic planning of the development
- Timing of the development
- Affiliation search and selection
- Sites search and selection
- Continuous on-site support


For New Franchisors:


- Feasibility study on the franchising project
- Definition of the franchising formula
- Definition of the business plans
- Operational handbook
- Management systems and policies
- Contract assistance
- Development planning
- Affiliation search and selection
- Location search and selection


For Franchisees:


- Planning / Monitoring / Assistance in market analysis, financial advice..
- Demonstration of the business structure and target position
- Assistance in choosing the franchisor and the franchising brand
- Provide the franchisor with business plans.. (Assessment of the company and the franchising formula)
- Work together with the franchise advisor
- Promote and protect the brand
- Offer a successful and well-planned operation franchise system
- Location search (Site purchase assistance)


Financial Counseling:


- Adequate financial service, support and supply
- Assistance to search and obtain soft financing with good value
- Search for serious partners, who want to invest in the best business ideas which request clear business plans

NEWS

EVENTS

Talk to Us!

If you have any questions, comments, feedback, or claim, we will be happy to hear from you

Email: info@verastrada.com

Website: www.verastrada.com

 

Riad Awaida


Franchising Development Director
E-Mail: Riad-awaida@verastrada.com
Dubai: +971 50 50 98 757
Italy: +393469717393
Skype: riad.awaida

 

Shadi Halabi


International Commercial Director
E-Mail: Shadi-halabi@verastrada.com
Dubai: +971 56 72 44 800
Italy: +393469717655
Skype: halabi.shadi

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Vera Strada, the specialist franchising company has participated in the FME 2008…
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